THE LOGO & IMAGE
After careful consideration, we chose a new logo that reflects a more modern look and captures our mission of providing unique natural lighting solutions through thoughtful design, expert engineering and know-how, and construction.
The structural element (the frame around DĀLYTE, the non-serif font, and colored rectangle) represent the foundation, structure, and strength of our clients’ properties (1). The blue rectangle also represents looking upward towards the sky while bringing natural light into the structure (2). The caret grapheme, while standing in for the letter “A”, also provides a graphics element to represent the idea of inclusion (3). In proofreading, the caret is the symbol for inclusion. As a whole, our logo provides the view of our vision of connecting nature with living space and reinforcing the idea that everyone deserves a little DĀLYTE.
The colors in the logo represent a stark contrast from each other. The black is the cold lifeless structure. The blue is connecting with the natural world. Together they provide balance and simplicity.
Now that we had a new logo, we needed to iron out our visual identity – colors, fonts graphic elements, imagery.
Our brand colors represent the coming together of the natural world, that of the sun and sky, with the constructed world of building materials. Our primary colors look upward toward the sky for inspiration. The bold colors provide a platform for strong interplay, which mimic the reflection of light off manmade objects.