New Look, Same Great Company

March 29, 2021

AiA-DALYTE-Pronunciation4Since our launch in 1977, daylighting has become increasingly more prominent in both residential and commercial design.

In 2018, we made the decision to rebrand our business. The AiA Industries brand had carried us far, but we felt it did not properly reflect the total value we provide to our customers. As part of our rebranding strategy, our company name changed from AiA Industries to DĀLYTE (“day-light”), a name that more accurately represents the focus of our company.

Dal-lite, Duh-Lite, De-light, and Del-Lite are just a few of the names we’ve heard people call us. BUT, pronouncing our name is actually quite simple…

Our name, DĀLYTE is pronounced:


As DĀLYTE, we hope to continue a legacy of commitment to excellence while providing innovative daylighting solutions.

Along with our name change, we are sporting a brand-new logo and an entirely new look. This marks a significant milestone in our journey, providing an opportunity to reflect on everything that the original AiA Industries brand stood for and everything that we aspire to become as we move forward into an exciting future.

THE PROCESSchoosing-the-right-skylight-glazing

We started from the beginning, by determining what we want to stand for and how we want to be perceived by our customers. The tradition we built over 35 years ago is something that is important to us. We then mapped out the core values we want our brand to convey. You may be thinking… “How important are words in creating a brand?” But it was important to us to get the words right. These words have provided the framework on which the rest of the brand is built, from design to marketing, to manufacturing and installation.

After much debate and a long process of elimination, it is our pleasure to share here the five key values that form our brand identity:

  • Quality
  • Integrity
  • Passion
  • Collaboration
  • Beauty

PULLING IT ALL TOGETHERchoosing-the-right-skylight-glazing

After thinking through our core mission, growth of our company, our community, and the values we stand for, it was time to bring it all together.

Now, let’s take a look at what’s new and what’s better than before.

THE LOGO & IMAGEchoosing-the-right-skylight-glazing

After careful consideration, we chose a new logo that reflects a more modern look and captures our mission of providing unique natural lighting solutions through thoughtful design, expert engineering and know-how, and construction.

The structural element (the frame around DĀLYTE, the non-serif font, and colored rectangle) represent the foundation, structure, and strength of our clients’ properties (1). The blue rectangle also represents looking upward towards the sky while bringing natural light into the structure (2). The caret grapheme, while standing in for the letter “A”, also provides a graphics element to represent the idea of inclusion (3). In proofreading, the caret is the symbol for inclusion. As a whole, our logo provides the view of our vision of connecting nature with living space and reinforcing the idea that everyone deserves a little DĀLYTE.

The colors in the logo represent a stark contrast from each other. The black is the cold lifeless structure. The blue is connecting with the natural world. Together they provide balance and simplicity.

Now that we had a new logo, we needed to iron out our visual identity – colors, fonts graphic elements, imagery.

Our brand colors represent the coming together of the natural world, that of the sun and sky, with the constructed world of building materials. Our primary colors look upward toward the sky for inspiration. The bold colors provide a platform for strong interplay, which mimic the reflection of light off manmade objects.

SOME THINGS WON’T CHANGEchoosing-the-right-skylight-glazing

Behind the new look we are still the same team and company, dedicated to providing you the best possible daylighting products and service from initial design through installation.

We are incredibly proud of the work that we do at DĀLYTE and thankful for the employees, partnerships, and customers that have accompanied us in our growth.

As always, if you have any questions, please don’t hesitate to reach out! Until then, keep an eye on DĀLYTE as we strive to be the daylighting solutions provider of choice.